Mt. Laurel Animal Hospital

Challenge:
Mt. Laurel Animal Hospital was looking for a website that would be informative as well as educational, all the while opening new lines of communication that might have well not been possible before.

Solution:
E-Studio191 used its experience to design a simple and functional site that would relay the care and concern for the hospital's patients as well as keep pet owners up to date with current information concerning the care of their pets. We designed the site to be intuitively easy to navigate as well as to find the information the viewer is looking for in as few "clicks" as possible.

We approached the redesign of the site so the look and feel would be "easy on the eyes", so the viewer wouldn't be overwhelmed with a cluttered look. We did this by using "white space" instead of using every inch of space for information; it is easier for viewers to scan for the pertinent information. We also wanted to include a way to have viewers interact with the veterinarians by writing in and asking questions. We did this by combining from the old site, "Frequently Asked Questions" and "Ask the Vet," into one page. By providing this forum in a condensed manner, we enabled the hospital to interact with owners by posting articles of interest as well as allowing viewers to write in and ask questions. By allowing viewers' questions and answers to be displayed on the website, we assist other owners that may have the same questions.

We also took the time to design the site to allow integration with other services and information that may be provided in the future, so as not to change the overall layout of the site and prevent confusion of their current viewers.

Result:
In this case, Mt.Laurel Animal Hospital decided to give us complete freedom in the re-design of their site. As a result, the new cleaner look greets viewers with information in such a way that welcomes the viewers to the hospital and its many services. With the redesign of the website it is sure to be a welcome tool for the animal hospital.

Site: http://www.mtlaurelanimalhospital.com